Tracking technology has come a long way in recent decades, offering a wide range of possibilities for analyzing customer behavior and...

Retailers are faced with the need to continuously adapt to dynamic customer expectations while reducing operational inefficiencies in...

Live upstairs, work downstairs in the co-working space, eat in the various restaurants available, and shop in the middle: At a time when...

In today's digital world, where technology has permeated our daily routines, retail is also undergoing a transformation. Once considered...

In the age of digital commerce and ever-increasing competition among retailers, retail analytics has become an essential tool for...

The retail industry is a complex and dynamic segment where many factors influence the success. A number of metrics, or key performance...

Most German shopping centers have one thing in common: No one knows exactly what is going on inside. Very few use mall analytics;...

Real-life tracking benefits these five areas Aggregate data, define conversions, record user behavior: What has long been taken for...